Blog
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Reports & guides
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Blog
Read more about reaching beyond the confines of app campaigns and look to the potential of the web for new opportunities in web-to-app marketing.
Blog
Read about AppsFlyer and Snap's advanced SRN measurement solution, helping pave the way for a more transparent and private future.
Glossary
What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.
Blog
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Blog
Read all about AppsFlyer at MAU 2024. What were the hot topics, the biggest announcements and our top learnings from this year's event.
Glossary
Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.
Blog
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
Blog
Discover the importance of having an unbiased partner in 2024 to navigate the ever-changing world of privacy in mobile marketing.