Blog
Dive into what Privacy Sandbox means for attribution APIs and explore what advertisers can expect from the reports it generates.
Reports & guides
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
Blog
Explore the convergence of data and creative. Learn which steps to take for effective measurement, best practices, and future trends.
Blog
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Blog
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Reports & guides
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Blog
Read more about reaching beyond the confines of app campaigns and look to the potential of the web for new opportunities in web-to-app marketing.
Blog
Read about AppsFlyer and Snap's advanced SRN measurement solution, helping pave the way for a more transparent and private future.