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Blog

How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings

Dive into five key data learnings from SKAN 4, including how many postbacks are needed to maximize data signals, what to measure and when.

Blog

Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration

Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.

Customer stories

Overcoming signal loss: Illuminating inDrive’s growth via the AppsFlyer Data Collaboration Platform

Learn how inDrive eradicated 90% of their "in the dark data" using AppsFlyer's data collaboration platform enabling effective measurement across the funnel.

Blog

7 pitfalls to watch out for when measuring your in-app purchases

In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.

Customer stories

Unlocking UA and boosting CTR by 52% with holistic creative optimization

Learn how Ace games, through holistic creative optimization, achieve an 80% success rate on their ad creatives and increased CTR by 52%.

Blog

The impact of Apple’s EU DMA changes: which path is worth taking?

Apple's EU DMA response sparks debate; However, our analysis reveals that the proposal's feasibility varies, with some scenarios showing promise.

Blog

App Trends and C-Level Predictions for 2024

We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.

Blog

Top 5 data trends of 2023 and what’s in store for 2024

Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.

Blog

SSOT: A one-stop shop for bridging iOS data gaps

Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.

Blog