Glossary
AdAttributionKit
What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.
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146 results for "SKAdNetwork"
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Blog
How to win in Vegas: AppsFlyer’s 2024 MAU recap
Read all about AppsFlyer at MAU 2024. What were the hot topics, the biggest announcements and our top learnings from this year's event.
Glossary
Android Privacy Sandbox
Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.
Blog
Go for the gold: How to ace your 2024 Olympics campaign
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
Blog
Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Discover the importance of having an unbiased partner in 2024 to navigate the ever-changing world of privacy in mobile marketing.
Blog
How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Dive into five key data learnings from SKAN 4, including how many postbacks are needed to maximize data signals, what to measure and when.
Blog
Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration
Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.
Customer stories
Overcoming signal loss: Illuminating inDrive’s growth via the AppsFlyer Data Collaboration Platform
Learn how inDrive eradicated 90% of their "in the dark data" using AppsFlyer's data collaboration platform enabling effective measurement across the funnel.
Blog
7 pitfalls to watch out for when measuring your in-app purchases
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
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