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The creative testing blueprint: Strategies for high-impact ad campaigns

Discover strategies for achieving high-impact campaigns through creative testing. Dive into the world of data-driven creativity and elevate your campaigns.

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My ROAS is dropping! What should I do?

Ensure your advertising campaigns remain profitable with these tips on how to prevent a drop in your ROAS while delivering improved ad performance.

Blog

Where to invest: the value of continuing to invest in paid media during a recession

Learn why continuing to invest in paid media can be a game-changer for your business during economic downturns and keep you one step ahead.

Blog

Discipline before cuts: how to approach rough times methodically

In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut

Blog

Why media mix models are the answer to unlocking measurement in a privacy-centric world

Discover how Media Mix Models enable measurement, optimization, and to predict the impact of your marketing efforts in a privacy-centric era.

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SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

Learn about SKAN 4.0 anomalies including zero values and 'none' conversions. Gain understanding into the challenges related to SKAN 4.0.

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Bring joy to your CFO: practical ways to shorten campaign payback periods

Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.

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After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.

Product news

Single Source of Truth dashboard currency customization

AppsFlyer customers enjoy seeing one reality in iOS - merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.

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