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Unlocking UA and boosting CTR by 52% with holistic creative optimization
Learn how Ace games, through holistic creative optimization, achieve an 80% success rate on their ad creatives and increased CTR by 52%.
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146 results for "SKAdNetwork"
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The impact of Apple’s EU DMA changes: which path is worth taking?
Apple's EU DMA response sparks debate; However, our analysis reveals that the proposal's feasibility varies, with some scenarios showing promise.
Blog
App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
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SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Blog
Creative strategist: What is it and why you [may] need it
Discover the role of a Creative Strategist and explore the ways your business may benefit from their expertise and innovative thinking.
Blog
The creative testing blueprint: Strategies for high-impact ad campaigns
Discover strategies for achieving high-impact campaigns through creative testing. Dive into the world of data-driven creativity and elevate your campaigns.
Blog
My ROAS is dropping! What should I do?
Ensure your advertising campaigns remain profitable with these tips on how to prevent a drop in your ROAS while delivering improved ad performance.
Blog
Where to invest: the value of continuing to invest in paid media during a recession
Learn why continuing to invest in paid media can be a game-changer for your business during economic downturns and keep you one step ahead.
Blog
Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
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