Blog
Small but valuable: how to leverage 27% of iOS users with an IDFA
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
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207 results for "iOS 14"
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Use these 5 iOS 15 features to improve your ASO
Want to improve your app store optimization & search ranking? Read our iOS 15 ASO tips that will help customers find your app & drive downloads.
Blog
iOS, the winds of 2020, and the growing significance of the web
Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.
Blog
The Modern Marketing Cloud and the next decade
Discover how the Modern Marketing Cloud bridges data, AI, and privacy for the next era of autonomous marketing.
Blog
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Reports & guides
[Report] The State of eCommerce App Marketing – 2024 Edition
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
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Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy
Learn how to grow and retain mobile banking users while ensuring trust, privacy, and measurable ROI.
Blog
Apple Search Ads finally joins the SKAN party! What you need to know
Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.
Blog
Redefining ATT opt-in measurement: Setting the standard for data accuracy
Explore AppsFlyer's methodology for accurate ATT opt-in measurement, setting the industry standard for data accuracy. Learn how a precise approach boosts marketing performance.
Blog
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
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