Blog
App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
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241 results for "iOS 14"
Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
Blog
Marketing attribution guide: Best practices to optimize your ROI
Marketing attribution helps you measure campaign performance and ROI. Discover how to master marketing attribution with strategies, tips, and best practices.
Blog
Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Explore 3 effective methods to leverage your SEO techniques. Supercharge your marketing growth and stay ahead in challenging times.
Glossary
Ad spend
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.
Blog
After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025
Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.
Blog
Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Blog
How to get more for less: Nailing app remarketing during times of a recession
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
Blog
FOMO-inducing facts that should sway your CMO to go all in on app marketing
A well-planned app marketing strategy is super important, but do others think the same? Read how to sway your CMO to go all in on app marketing.
Blog
Testing a multi-billion dollar black box
Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.
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