How are eCommerce brands driving growth, loyalty, and performance in an uncertain market? Marketing strategies are being reshaped by shifting platform and macro economics, changing user behavior, and the dominance of China-based apps in a landscape influenced by trade pressures.
As the holiday season approaches, marketers face both opportunity and complexity. While moderate growth is expected, uncertainty remains high. To help marketers plan Q4 and beyond, this report analyzes $4.2 billion in ad spend to surface key trends and benchmarks from Q4 2023 through May 2025.
What’s inside
- UA, remarketing, consumer spend, and loyalty trends across 12 top markets
- iOS vs. Android performance on conversion speed and rate, repeat purchases, and revenue
- In-depth trends in budget allocation shaped by tariffs, cost shifts, and fraud exposure
- Insights and tips from experts at:
