Measurement Suite icon
Measurement Suite

Measure every step across mobile, web, CTV and PC & console without blind spots

Make confident, data-driven decisions by unifying attribution, incrementality, revenue, and engagement data. AppsFlyer’s Measurement Suite delivers reliable insights across all channels and devices.

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20%
Avg. increase in ROAS
62%
Avg. increase in revenue
60%
Avg. reduction in eCPI
4x
Avg. increase in ARPU

Built for marketers who need clarity to grow

Transform scattered data into a unified, trustworthy view. Measure performance across every channel and partner to uncover opportunities, compare results, and optimize campaigns with confidence.

See your entire marketing impact in one place icon

Navigate signal loss and evolving privacy frameworks without losing visibility. AppsFlyer ensures accurate, compliant measurement so you can keep optimizing effectively.

Keep your insights strong in the privacy era icon

Connect to thousands of partners, networks, and BI tools with ease. AppsFlyer removes technical complexity, letting your team focus on analysis and decision-making instead of setup.

Simplify measurement with effortless integrations icon

Move beyond guesswork with measurement you can trust. From attribution to incrementality testing, get the complete picture of what truly drives growth so you can invest where it matters most.

Scale with confidence using proven insights icon

We deliver winning results

Attribution success comes in all shapes and sizes

“AppsFlyer is a true leader in this ecosystem. For us, AppsFlyer is the single source of truth.”

Ly Luu Ly

User Acquisition Team Leader, ABI Game Studio

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17% Increase in marketing ROI, 1.2M events measured monthly
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“Our confidence in mobile performance data has increased dramatically since switching to AppsFlyer.”

Richard Fenning

Digital Marketing Manager, Recarga Pay

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89% Reduction in ad fraud, 2X Increase in non-organic growth in the first month
2X increase in non-organic growth within 1 month
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Boost your ROAS with the market’s most innovative products

Measure every app interaction with privacy-safe precision. Get actionable insights to drive smarter campaign decisions.

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Prove ROI from CTV campaigns by connecting TV ad exposures to installs and revenue across platforms.

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Measure installs, purchases, and in-game events on premium platforms like Steam, PlayStation, and Xbox.

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Connect user journeys across mobile, web, PC, console, and CTV to reveal true LTV.

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Prove profitability by connecting cost and revenue across 100+ partners for complete ROI visibility.

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Safeguard your spend with real-time, AI-driven fraud prevention while maintaining campaign scale.

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Build, activate, and refresh high-value segments across 100+ partners with precision and ease.

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Identify top-performing creatives with AI-driven insights and scale campaigns that drive engagement and revenue.

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Unify data into customizable dashboards. Access AI-powered insights to analyze trends and optimize performance.

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Identify which campaigns actually drive growth. Run incrementality experiments across all major ad networks from one dashboard.

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Frequently asked questions about the Measurement Suite

AppsFlyer can help you with more

Discover how our comprehensive suites work together to drive measurable results.

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Measurement
Suite

Measure every step across mobile, web, CTV and PC & console

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Deep Linking
Suite

Connect users to the right in-app experience across every touchpoint

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Data Collaboration suite

Unlock first-party data value through privacy-preserving partnerships

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Agentic AI 
Suite

Move beyond insights to autonomous execution with AI agents

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Ready to use your attribution data to drive meaningful growth?

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