Measure real ROI from your CTV campaigns
Confidently scale CTV just like your other channels. Connect ad views to app installs, web signups, and purchases – all through AppsFlyer’s unified measurement suite.
Request a demoBuilt for growth teams ready to scale
Show CTV’s true revenue impact
Connect CTV impressions to actual installs, first purchases, and subscription upgrades across every device and platform. Show leadership exactly how much revenue CTV drives versus your other channels with clear attribution data.
Scale profitable campaigns
Identify which CTV publishers, creatives, and audiences deliver your best CAC and LTV across mobile, web, and offline. Double down on winners, cut losers, and scale what works with granular performance data you can actually act on.
Unify your measurement stack
Stop juggling between CTV reporting dashboards and your MMP. See CTV performance right next to your other campaigns in your existing workflows. Get the same install, event, and revenue metrics across every channel without learning new tools.
Everything you need to make CTV measurable and profitable
Measure CTV impact beyond just mobile. Connected TV ad exposures to conversions across apps, websites, PC and console, and offline channels for complete performance visibility.
Get instant insights on CTV campaign performance. Access granular, real-time data to optimize budgets and creative strategies while campaigns are still running.
See CTV effectiveness alongside social, search, display, and all paid channels. Compare ROAS, CAC, and LTV metrics in one dashboard to make smarter campaign decisions.
Frequently asked questions about AppsFlyer’s CTV attribution
Complete your measurement kit
Discover how other products in AppsFlyer’s Measurement Suite can enhance your marketing performance and ROAS.
