Measure the user journey, not just the device
Discover which campaigns drive bottom-line value across platforms. Connect mobile, web, CTV, PC, and console touchpoints to their original source, transforming fragmented journeys into clear LTV insights that guide smarter investment.
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Built for teams running campaigns across channels
Get complete performance data without the manual work
Automatically connect user touchpoints across mobile, web, CTV, PC, and console to reveal complete revenue attribution in one dashboard – all without the engineering headache.
Understand cross-platform conversion paths
Map the complete user journey from first touch to final conversion. Know if they see CTV ads, install on mobile, then purchase on the web – eliminating siloed measurement and revealing true user-level attribution.
Find and scale your money-making campaigns
Identify which campaigns and channels deliver users with the highest LTV over time. Shift budget from device-only attribution to complete user journeys, optimizing for greatest user value beyond installs alone.
Everything you need for unified attribution
See complete user paths from first touch to final conversion across all platforms. Visualize customer movement between mobile, web, CTV, PC, and console through MyDashboards, with real-time metrics and every interaction mapped to its source.
Measure true lifetime value beyond single-device metrics. Calculate and attribute revenue from every platform back to the original campaign, revealing which drive long-term profitability.
Ask questions in plain language and get immediate answers. Query “Which campaigns drive $100+ LTV users?” or “Show me cross-platform conversion paths” without waiting for BI support.
Stream unified, CUID-stitched data hourly to your BI tools, enabling custom analysis with automated exports that eliminate manual processing completely.
Measure without compromising user privacy or platform policies. Our CUID approach respects consent requirements while delivering accurate cross-platform attribution you can trust.
Frequently asked questions about cross-platform attribution
Getting started is straightforward by assigning apps to a ‘product line’, opting-into cross-platform attribution, specify desired ‘inactivity restoration window’, and configure to send events with CUIDs.
Complete your measurement kit
Discover how other products in AppsFlyer’s Measurement Suite can enhance your marketing performance and ROAS.