Unlock retail audiences to maximize campaign reach
Expand your media mix with retail media powered by AppsFlyer’s data collaboration platform. Enrich targeting with retailer first-party data, activate audiences across major channels, and measure which campaigns drive actual sales at partners.
1 in 3 Fortune 500 companies use AppsFlyer
Built for media buyers expanding beyond traditional channels
Essential tools for retail media collaboration
Securely connect first-party data with retail and commerce networks through privacy-safe clean rooms. Discover high-intent audiences, enrich targeting with transaction insights, and activate across major media platforms.
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Build acquisition and retargeting segments combining your data with retailer commerce insights. Capture adjacent category shoppers, create of high-LTV customers, and exclude existing customers for spend efficiency.
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Build high-performing segments from combined brand and retailer data using a visual audience builder. Activate audiences instantly across Meta, Google, TikTok, Pinterest, DSPs, and more integrated partners for omnichannel retail media campaigns.
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Prove which campaigns drive actual retail sales with automated closed-loop measurement. Connect ad spend to SKU-level purchases without manual uploads, so you demonstrate true ROAS to stakeholders.
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See complete customer journeys from paid media exposure to retail purchase across mobile, web, and in-store. Understand how channels work together to drive conversions instead of isolated performance metrics.
Learn moreThe global leader in marketing measurement, analytics and engagement
Today we help more than 80k companies – from startups to the world's most prominent brands.
4.5
on Capterra
60%
Increase in
ROAS
ROAS
114%
Increase in
ROAS
ROAS
The highest compliance standard in the industry
That’s why we’re committed to providing enterprise-grade security and uphold the highest compliance standards while giving you complete control over your data
Frequently asked questions
AppsFlyer's clean rooms let you securely access retailer commerce data to enrich audience targeting. Identify high-intent shoppers, adjacent category buyers, and lookalikes of your best customers, then activate these enriched audiences on Meta, Google, TikTok, and other platforms.
Clean rooms enable privacy-safe data collaboration between brands and retailers. Access retailer transaction insights to improve targeting without exposing raw customer identifiers, maintaining GDPR, CCPA compliance while enriching your audience strategy.
Activate enriched audiences directly on Meta, Google Ads, TikTok, Pinterest, programmatic platforms, and CTV. AppsFlyer handles audience syncing so you run coordinated campaigns across paid social, display, and video with retail-enriched targeting.
AppsFlyer provides automated SKU-level measurement showing which campaigns drive actual retail sales. See deduplicated ROAS and conversion data across channels without manual uploads, proving true sales impact to optimize spend allocation.
Yes. Manage data partnerships with multiple retailers from one platform. AppsFlyer handles technical integration, privacy compliance, and reporting for each partnership, so you scale retail media collaborations without additional engineering resources.
Build segments for acquisition (adjacent category shoppers) and retention (lapsed customers, high-value repeat buyers). Exclude customers reachable through owned channels to maximize paid media efficiency and reduce wasted spend.
AppsFlyer's clean rooms never expose raw customer identifiers. Match data through encrypted hashing and provide only aggregated insights, maintaining GDPR, CCPA compliance and contractual privacy requirements for all retail partnerships.
Most brands begin collaborating within weeks after clean room setup. AppsFlyer handles retailer integration, data matching, and activation infrastructure, so you focus on audience strategy and campaign execution instead of technical implementation.
Explore other solutions for media buyers
Scale campaign reach and prove performance with AppsFlyer's data collaboration platform supporting audience enrichment, cross-channel activation, and closed-loop measurement for retail media collaborations.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
