The Modern Marketing Cloud and the next decade

A peak moment

I am still reflecting on an incredible week in London. It feels like a peak. A peak in my career. A peak in our journey. And a peak for the entire mobile ecosystem as it steps forward to lead marketing in the AI era.What made this week so special was the feeling that everything is finally coming together. Mobile and omni channel measurement. Data collaboration. Engagement and deep linking. And now the Agentic AI suite. All of it building toward autonomous marketing. This is the future, and we are leading it through the Modern Marketing Cloud.

The journey that shaped us

When we started the company fourteen years ago, our belief was simple. Marketers needed trusted, independent, and unbiased measurement. Many dismissed it as a feature. We could not imagine that it would become the connective layer of the entire mobile world, linking the largest brands, publishers, and platforms.

The journey was not easy. The early days of mobile. The privacy shifts. The pressure of iOS 14. The responsibility to help thousands of customers, partners, and platforms find a path forward that brings user experience, performance, and privacy together. These moments challenged us, but they also shaped our purpose. They taught us that independence, neutrality, and trust are not nice to have. They are the core of everything.

And the truth is, we would never have made it here without the amazing mobile community. This community is our greatest asset. Your resilience, curiosity, and belief in what we are building pushed us through every turning point. You built this ecosystem. You continue to lead it. And together, we will define the next chapter.

The Modern Marketing Cloud

That next chapter is already here. AI is accelerating. Privacy is not going anywhere. Channels are multiplying. The gap between these forces is growing. AI without trusted data is an illusion. Privacy without collaboration slows progress. Omnichannel without unified measurement cannot work.

This is why we introduced the Modern Marketing Cloud. A platform that brings data, decisions, and automation into one place. Independent. Unbiased. Privacy first. Built so that AI can truly deliver value. Built so brands, partners, and platforms can collaborate without exposing data. Built so marketers can finally see the full picture again.

Omni channel measurement. Engagement and deep linking. Data collaboration and Signal Hub. An agentic AI suite that learns, decides, acts, and closes the loop. These are not separate tools. They are the beginning of a new operating system for marketing in the AI era toward fully autonomous marketing.

Putting people first

At the heart of this new era is something simple. The people. Behind every click, install, and purchase is a person looking for something meaningful or helpful. Ads should be a value add to their experience, not a distraction. Our mission is to make these moments better. More relevant. More private. More human.

If we do this together, everyone benefits. Advertisers. Publishers. Platforms. The entire ecosystem. And the people who use their mobile devices every day.

This is a moment of change. A moment for bold moves. And a reminder that the mobile community has led two major revolutions already. Now we will lead the third.

Thank you for your trust, your partnership, and your friendship. The next decade begins now, and we are honored to build it with you.

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