How Brands Build Mobile-Powered Growth Engines in an AI World
Your mobile app influences far more revenue than your P&L shows. In mature omnichannel programs, apps often drive 35–55% of total revenue through cross-channel coordination, store visit inspiration, and purchase research — yet most brands measure only a fraction of this impact.
The Omnichannel Business Advantage is a practical playbook for turning your app into a true growth engine — and proving its value in language your CFO will fund. We synthesized field-tested strategies from leaders at major retail, QSR, financial services, and travel brands into frameworks you can adapt and deploy.
This pre-release edition gives you early access to the guide ahead of its official launch. Be among the first to see some of the frameworks, benchmarks, and 90-day sprint plan.
What’s inside:
- A CFO-ready ROI formula that captures value streams many teams miss — including influenced revenue, operational savings, and lifetime value lift
- Why the app is your AI fuel source — and how first-party behavioral data becomes the foundation for modern marketing and agentic commerce
- A 90-day proof-of-value sprint you can actually execute — from baselining what you have to proving what works
- Industry benchmarks for app user LTV lift (30–40%), cross-channel conversion rates, and operational savings• Frameworks for every stakeholder — from the App Value Scorecard for executives to the Intelligence Maturity Model for practitioners
Who it’s for:
Marketing, digital, and growth leaders at omnichannel brands with physical locations — retail, restaurants, financial services, travel, and hospitality — who want to prove their app’s true business impact and secure further investment for omnichannel growth.
Note: This is an advance preview edition. The final version with additional case studies and expanded frameworks will be available soon.