The 2026 global soccer championship is set to become the largest and most commercially powerful edition yet.

In this report, AppsFlyer, in collaboration with Sensor Tower and M+C Saatchi Performance, analyzes billions of installs, remarketing conversions, in-app purchase revenue, and active user trends to show how live moments translate into measurable growth across channels.

This playbook outlines how marketers can prepare early, adapt to local audiences, connect fragmented touchpoints, and build the infrastructure needed to turn short-term surges into lifetime value.

What’s inside:

• 2022 tournament app performance benchmarks across verticals and markets
• Host-country growth opportunities in US, Mexico, Canada
• Cross-screen fan journeys and high-intent match-day moments
• AI, creative, and measurement strategies for sustained growth
• Expert insights and practical tips from: