Ramadan remains one of the most active moments for mobile marketing in Southeast Asia and Pakistan. The 2025 season revealed sharper execution, earlier campaign launches, and more disciplined spending across verticals. This edition analyzes the 2025 season and translates the findings into practical guidance for Ramadan 2026, which begins earlier in mid-February.

This edition highlights how the region’s leading markets: Indonesia, Malaysia, Pakistan, and Singapore, each shaped the Ramadan app economy. It examines how user activity changes during the season, how remarketing and fraud management have evolved, and how marketers are leveraging festive demand into measurable growth.

What’s inside: 

• Early campaign impact and conversion efficiency
• Session and in-app purchase trends across key verticals
• Retention and re-engagement patterns beyond Eid
• Fraud exposure and traffic quality improvements
• Strategic insights to plan for Ramadan 2026