In the news

Take a look at what the industry is saying about us

Oct 02, 2025

Discord puts proof behind its ad pitch with first measurement push

Oct 02, 2025

Discord Launches ‘Arena Quests’ Ad Product Tied to Length of Time Spent Playing Sponsored Games

Sep 30, 2025

AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact | AdExchanger

Sep 25, 2025

AppsFlyer Reveals Global Finance Apps Dominating in Europe as UK Consumers Shift to Neobanks and International Platforms

Sep 23, 2025

Outlasting the Last Click: Why Attribution and Incrementality Must Work Hand in Hand

Sep 19, 2025

Retail Media Needs a New Home for Data Collaboration

Dec 28, 2024

How Middle East banks can unlock the power of customer information in the age of privacy

Dec 18, 2024

MWM has multiplied its investments on TikTok by 100

Dec 16, 2024

Black Friday 2024 : Insights for the Brazilian market

Dec 16, 2024

Oren Kaniel: The GTM Story of AppsFlyer

Dec 11, 2024

In app purchases surged on Black Friday 2024

Dec 10, 2024

AI fraud prevention solution launched

Dec 26, 2023

Clash Of The Titans’: Data Privacy Vs. AI—Are Brands And Agencies Ready?

Dec 21, 2023

Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy

Dec 21, 2023

2023 Black Friday results exceed 2022’s for e-commerce mobile apps, says recent data

Dec 15, 2023

The key data trends shaping the app industry in 2023

Dec 06, 2023

AppsFlyer closes the year with second acquisition in less than a month

Dec 05, 2023

AppsFlyer acquires oolo to transform AI-driven marketing

Dec 26, 2022

AppsFlyer’s Director of Product, SKAN, talks about what he hopes to see in 2023

Dec 22, 2022

Data on the World Cup found that app sessions rose during half-time of World Cup final

Dec 22, 2022

AppsFlyer Report on 2022 trends, including apps installs continuing to grow despite digital slowdown

Dec 20, 2022

AppsFlyer’s Sue Azari on her prediction for social advertising for 2023

Nov 10, 2022

AppsFlyer’s GM and President of North America on the future of CTV

Nov 01, 2022

AppsFlyer’s Privacy Cloud was featured as a select vendor in ID’s TechBrief report

Dec 20, 2021

AppsFlyer partners with Intel on its Privacy Cloud

Nov 13, 2021

AppsFlyer’s ATT data show increase in Apple search ads market share

Oct 21, 2021

AppsFlyer SKAdNetwork ranks performance after Apple’s ATT Launch

Oct 19, 2021

AppsFlyer’s Performance Index shows Apple’s Ad Network is the biggest beneficiary of its new marketing rules

Sep 16, 2021

A joint report by AppsFlyer and TikTok found that video accounts for 40% of all programmatic ad spend in South East Asia

Sep 11, 2021

An AppsFlyer analysis found that of the $7.5 billion in UA spend since April, iOS budgets have dropped 15% vs. pre-App Tracking Transparency (ATT)

Nov 24, 2020

Salesforce joins AppsFlyer’s $210m funding round

Nov 24, 2020

AppsFlyer raises funding from Salesforce Ventures at $2 billion valuation

Nov 24, 2020

AppsFlyer Extends Latest $210M Round With An Investment From Salesforce

Nov 24, 2020

AppsFlyer’s Latest Funding Round Values It at $2 Billion

Nov 24, 2020

Salesforce’s VC arm just made a ‘small’ investment in marketing analytics startup AppsFlyer, bumping its valuation to $2 billion

Nov 24, 2020

Unicorn AppsFlyer bags investment from Salesforce Ventures in extension of series D round

Dec 04, 2019

3 Trends To Look Out For When Promoting Your App

Dec 03, 2019

What Shopify’s Cyber Weekend Numbers Say About Ecommerce

Dec 02, 2019

Casual Gaming Apps Boast Highest Number Of Installs

Dec 02, 2019

Ad-supported ‘hyper casual’ games show most installs worldwide

Nov 14, 2019

Holiday Shopping Is Here, and Mostly on Our Mobile Devices

Nov 13, 2019

We Must Bridge The Gap Between Attribution and CRM In Mobile Marketing

Dec 20, 2018

AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.

Dec 20, 2018

AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020

Dec 20, 2018

AppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020

Dec 20, 2018

New forecast from AppsFlyer expects Ad Spend to Surge 136% from $27.1 billion in 2017 to $64.1 billion in 2020.

Dec 20, 2018

AppsFlyer: App install ad spend to surge to $64.1B by 2020

Dec 18, 2018

AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide and found that install fraud in the US keeps increasing.

Dec 14, 2017

Bidalgo, AppsFlyer team on full-funnel attribution for Apple Search Ads

Dec 13, 2017

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

Nov 28, 2017

iPhone X owners spent 2x more than other mobile holiday shoppers

Oct 26, 2017

Why Companies Are Going All-in on All-Hands Meetings, and Why You Should, Too

Oct 24, 2017

Facebook Was the Top Media Source for App Marketers in the First Half of 2017

Oct 24, 2017

Facebook, Google and Apple are the top drivers of mobile app installs

Dec 19, 2016

AppsFlyer Leads Mobbo Power Index App SDK Rankings

Dec 14, 2016

AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution

Dec 07, 2016

Want To Keep Your Employees Happy? Send Them To Work Overseas

Nov 16, 2016

Android users are twice as likely to uninstall apps than iOS users

Nov 16, 2016

15 Israeli Startups to Watch in 2017

Nov 16, 2016

Mobile app developers: Here’s what uninstall rates can tell you about your product

Dec 23, 2015

Star Wars: The Force Awakens Drives Installs of Star Wars Apps

Dec 10, 2015

First Look: AppsFlyer Launches “Right Now” to Provide App Marketers Real-time Look at Install Campaigns

Dec 10, 2015

6 Last-Minute Tips for Mobile Marketers Ahead of the Holiday Shopping Rush

Dec 09, 2015

Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs

Dec 04, 2015

Black Friday Big Winner On Mobile

Dec 03, 2015

Black Friday Beats Cyber Monday for Mobile Shopping

Dec 29, 2014

deltaDNA, AppsFlyer Join Forces for Player Engagement

Dec 03, 2014

Mobile Attribution Firm AppsFlyer Soars to New Growth Heights

Dec 02, 2014

AppsFlyer’s OneLink makes app installs just one more step in following an ad

Jul 08, 2014

App marketing firm AppsFlyer expands to San Francisco, eyes Asia

Jun 11, 2014

AppsFlyer hits 1.8B a year mobile app install run rate, launches agency product

Mar 04, 2014

AppsFlyer Raises $7.1M To Keep Mobile Ad Attribution Honest

May 19, 2013

AppsFlyer: Social is the top app marketing channel

May 06, 2013

Facebook is best channel for driving app discovery at volume, reckons AppsFlyer

May 06, 2013

Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume

Apr 04, 2013

Today’s Burning Question: Reaction To The “Facebook Home” Announcement

Press inquiries or media requests?