ESP integration

Turn every email into a high-converting app experience

AppsFlyer’s ESP Integration ensures your links work, even when ESPs wrap them, so users land exactly where you want, and your email campaigns deliver real results.

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Reliable Deep Linking for Email Campaigns

Fix broken deep links in email campaigns caused by ESP link wrapping. Many ESPs wrap URLs for click tracking, which disrupts Universal and App Links, leading to failed journeys, missed installs, and inaccurate performance data. Use AppsFlyer’s ESP Integration to keep deep links intact while maintaining click measurement, so users land where they should and you get the data you need.

Make Every Email Drive Action

Power seamless email-to-app journeys across key lifecycle moments. like cart abandonment, onboarding, reactivation, and promotions. Route users to the right in-app screen every time, even on iOS and Android. Support around 20 leading ESPs with a minimal dev setup that’s quick to activate and easy to scale. No broken flows. Just better results.