Web-to-app installs in SEA surged 38% ahead of the peak season. These users deliver much higher conversion rates and lifetime value (LTV) compared to traditional acquisition channels.
Android remains dominant with 70% of installs, but iOS is accelerating and projected to reach 30% share, creating new growth opportunities. Philippines (+48%) and Thailand (+34%) are expanding rapidly, while Indonesia (+18%) and Singapore (+13%) are slowing due to maturity and saturation.
Global remarketing spend hit $16.4B in 2024, 3.5x higher than UA, with iOS remarketing budgets reaching 86% in Nov 2024 (up from 61% in 2023). In SEA, remarketing spend dropped by 50%, though iOS remains resilient.
What’s in this video?
The rules of eCommerce app marketing are shifting -fast. In this exclusive session, our experts unpack the biggest trends shaping 2025 across Southeast Asia and beyond.
Discover why web-to-app journeys are fueling the highest-value growth, and how brands are winning with smarter deep linking.
Learn where iOS is quietly becoming the next big growth engine, even as Android still dominates.
Get the truth about remarketing, fraud, and shifting UA spend -and what it means for your budgets this year.
From market-specific insights (Philippines, Thailand, Indonesia, Singapore) to practical strategies that cut through uncertainty, this webinar arms you with the knowledge you need to stay ahead.
Whether you’re scaling in SEA or planning global plays, this is your chance to see what the data says and how to act on it.
