App marketing metrics comparison
Find out how your mobile app campaigns are performing compared to your competitors with the industry’s most comprehensive benchmarking data
Customer acquisition cost (CAC) VS Uninstall rate
• Shows the effectiveness of your acquisition efforts
• Guides decisions on where to allocate budget for best results (and where you’re wasting your money)
• Helps you assess business profitability when compared against LTV
• Shows how effective you are (or not) at retaining users
• Provides insight into when and why users leave, so you can improve the overall experience
• Can highlight issues in the marketing funnel, eg poor targeting or an ill-defined proposition
• Make the most of your owned media to keep acquisition costs down
• Implement a referral program to bring in more customers for free
• Re-engage existing customers to boost retention
• Review your audiences and channels, and allocate budget where it’s most effective
• Identify the point where users uninstall and improve that part of the journey
• Improve your onboarding to keep users engaged
• Test app functionality and optimize it based on feedback
• Review your channels and creatives to ensure the app is meeting expectations
