App marketing metrics comparison
Find out how your mobile app campaigns are performing compared to your competitors with the industry’s most comprehensive benchmarking data
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Cost per click (CPC) VS Return on investment (ROI)
Description
Cost per click (CPC)
CPC is a metric that tells online advertisers how much they paid for every click on their ad.
Return on investment (ROI)
Marketing ROI measures the revenue generated by your marketing activities.
Target audience
Cost per click (CPC)
Advertisers and publishers
Return on investment (ROI)
App owners and marketers
Benefits
Cost per click (CPC)
• Helps control costs and maximize ROI
• Helps you understand ad performance
• Focuses on engaged audience
Return on investment (ROI)
• Provides a high-level view of marketing spend and its effectiveness
• Helps justify marketing activity
• Informs long-term strategic planning and budget allocation
How to calculate
Cost per click (CPC)
Total ad spend
Total number of clicks
Return on investment (ROI)
Sales growth – Marketing spend
Marketing spend
How to improve it?
Cost per click (CPC)
• Refine audience and keywords to improve your quality score
• Expand your reach
• Adjust bids based on key criteria
• Prevent fraud
Return on investment (ROI)
• Ensure accurate attribution data
• Measure what matters and avoid vanity metrics
• Look at the whole funnel
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Cost per click (CPC)
Return on investment (ROI)
