App marketing metrics comparison
Find out how your mobile app campaigns are performing compared to your competitors with the industry’s most comprehensive benchmarking data
Daily active users (DAU) VS Return on investment (ROI)
• Helps you assess the effectiveness of your campaigns
• Helps measure your app’s popularity (its “stickiness”) and user experience
• Indicates your app’s general health and growth potential
• Provides a high-level view of marketing spend and its effectiveness
• Helps justify marketing activity
• Informs long-term strategic planning and budget allocation
• Optimize your onboarding strategy so users understand the true value of your app
• Engage and re-engage users through multiple channels: push notifications, in-app notifications, emails, and SMS
• Use deep links for a seamless user experience
• Ensure accurate attribution data
• Measure what matters and avoid vanity metrics
• Look at the whole funnel
