What is Click Injection?
A sophisticated form of click spamming, click injection will use an app located on the user’s device which “listens” app installation broadcasts. The fraudsters will be informed when new apps are installed on the device, triggering a click before the installation is complete, taking credit for the install.
How This Works:
Fraudsters will often use “junk apps” located on the user’s device, remaining “asleep” until the installation broadcast “wakes it up” to hijack the user’s device and generate the click, stealing credit for an organic install or one generated by another network.
Beyond it being advertising budget theft from the advertiser or another network, this method has more severe implications on the advertiser’s future targeting and segmentation of traffic, affecting ad spend planning and distribution and highlighting a fraudulent source ahead of a legitimate one.
Protect360 identifies and blocks attributed clicks with a very short CTIT and based on Google Play’s Server-Side API.
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