Customer Retention & LTV

Maximize LTV with unified measurement

Know exactly what drives your highest-value users back to your app. Build targeted audiences, measure campaign impact, and deliver contextual experiences that boost LTV – all integrated with the tools you already use.

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1 in 3 Fortune 500 companies use AppsFlyer

How you’ll maximize customer LTV

Build audiences based on engagement patterns, purchase behavior, and LTV signals for personalized campaigns. Target dormant users with specific offers and nurture high-value customers with tailored experiences that drive higher LTV.

Push segments instantly to marketing and product analytics tools you already use. Integrate with Braze, Salesforce, Amplitude, Mixpanel, and hundreds of platforms while maintaining a single source of truth for measurement.

Automatically sync audiences with your existing stack icon

Route users from owned media directly to personalized in-app experiences with deep linking. Measure and optimize campaigns from email, push, and SMS, so you can increase user adoption and lifetime value.

Connect users to the right in-app experiences icon

Ask questions, get immediate insights. Query 'Which segments have highest 90-day retention?' or 'Which campaigns brought my most engaged users?', and AI surfaces answers instantly, accelerating campaign optimization.

Uncover LTV insights instantly with AI icon

"AppsFlyer’s solution helped us make faster, smarter decisions that directly impacted performance."

Sudarshan Reddy,

Senior Director, Acquisition Marketing, A23 Rummy

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"With the support of AppsFlyer and OneLink, we were able to create the perfect web-to-app conversion experience."

Christopher Chee,

Senior Manager, Performance Marketing, Apartment List

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60% Increase in in-app conversions

2X Higher user loyalty

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10% Increase in LTV

19% Increase in revenue

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Solutions built for retention and LTV growth

Cross-platform-measurement_LTV-measurement

Gain complete visibility into user journeys with unified measurement across mobile, web, and offline channels, enabling accurate attribution of every touchpoint for financial institutions.

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Access customizable dashboards and AI-powered insights that provide instant analysis of campaign performance and user engagement metrics. Query data in natural language and automate reporting to make faster optimization decisions.

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Create seamless experiences with sophisticated deep linking technology that delivers users to relevant app content from any channel. AppsFlyer ensures users arrive at the right in-app destination to boost engagement and retention.

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Transform user data into actionable audience segments for targeted retention campaigns. AppsFlyer builds privacy-first segments that drive engagement and maximize lifetime value through personalized messaging.

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Monetize your audiences with complete, accurate cost and revenue data. Connect every dollar to real revenue across paid and owned media channels.

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Move beyond insights to autonomous execution with intelligent marketing agents. AppsFlyer automates retention workflows, anomaly detection, and audience management so teams can focus on strategy.

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