Get one ROAS number across web and mobile
Connect web activity and mobile conversions. See true cross-platform ROAS, activate optimization signals into ad networks, and maximize revenue across platforms.
Request a demo
Built for performance teams optimizing across web and mobile
Get bias-free attribution across every channel
See consistent, independent measurement across every channel and device where ad platforms measure performance their way. Get one neutral source of truth so you can make confident optimization decisions and report with conviction.
Unify creative performance across mobile and web
See which creative elements are driving results across web and mobile, and which ones aren’t. Get clear signals on what to scale, what to refresh, and what to build next so every creative decision is backed by real performance data.
Activate conversion signals into ad networks
Send conversion data to major ad platforms via server-to-server postbacks. Enable optimization on real outcomes instead of proxy metrics, bringing web campaigns to mobile-grade performance with smarter bidding and better results.
Everything you need for cross-platform performance measurement
Measure conversions, revenue, and engagement across mobile, web, and any platform. Attribution technology connects marketing touchpoints to outcomes across devices and browsers, capturing the complete customer journey.
Connect cost and revenue data across platforms automatically. Tie acquisition spend from major ad networks directly to downstream outcomes, enabling accurate cross-platform ROAS calculation and confident budget allocation in real time.
Activate conversion signals into ad networks automatically. Send high-value web events via server-to-server postbacks to Google, Meta, TikTok, Snap, and X, enabling platforms to optimize on real outcomes instead of proxy metrics.
Unify creative performance data automatically. See which elements drive engagement and conversions across platforms, with clear signals on what to scale and what to build next for confident creative investment.
Stream attribution and event data directly to your data warehouse. Export to BigQuery, Amazon S3, Looker Studio, and more with predictable freshness, enabling analytics teams to build dashboards and answer questions with zero maintenance.
“The ability to predict iOS user value with SKAN users was key. We needed the ability to understand how much revenue a user can bring in the long term based on short term data, and make our decisions based on that.”
“SSOT is a great solution that accurately solves the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution. Thanks to SSOT, we can see the most precise performance in the context of media source, campaign, and country.”
“AppsFlyer’s iOS14+ solutions, such as modeled conversions, enable us to view in-app conversions that otherwise could be falsely attributed to organic, providing a more accurate picture of performance. Lastly, AppsFlyer’s dashboard does a great overall job letting us see SKAN results.”
Frequently asked questions
Complete your measurement kit
Discover how other products in AppsFlyer’s Measurement Suite can enhance your marketing performance and ROAS.
