Episode summary

Pinterest’s Chief Revenue Officer, Jon Kaplan, discusses the company’s evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle – and how over time that may encroach on Amazon’s territory.

Kaplan sheds light on interesting and unexpected consumer use casesdiscovered by Pinterest during the pandemic, and highlights how the company is turning its unique brand of customer intelligence into a product to help marketers get ahead of trends.