Incrementality for UA: Simpler Experiment Setup & AI-Ready Data Access

By Nimfa LeadFox

Spend less time configuring experiments and more time generating insights. Experiment data is now available through the AppsFlyer MCP, enabling future AI-powered workflows with AskAI and a dedicated Incrementality agent. A redesigned setup experience streamlines complex workflows with guided configuration, multi-country support, policy validation, geo breakdowns, and improved lift modeling.

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Incrementality for UA: Simpler Experiment Setup & AI-Ready Data Access

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