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Google OCI – web campaigns for mobile app measurement support

By Vera Kopylova

AppsFlyer now allows sending rich mobile measurement data to Google Ads via the Google offline conversions API (OCI), based on a new integration (Google Ads Web AKA googleads_int) which is now available for mobile Apps. It allows for accurate attribution for web campaigns to app measurment, external APK, and Google Play games for PC.

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