Prepare data for tailored audience building
Create custom data views that meet each brand’s needs while protecting sensitive information. Enable advertiser independence and scale your retail media network – all without technical complexity.
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Built for marketers who need secure, scalable data sharing
Protect your business interests
Maintain control while enabling collaboration. Mask competitors’ transactions, aggregate sensitive insights, and limit geographical scope to share data safely while protecting your business privacy.
Customize data for every brand
Upload once, use everywhere. Create multiple data views that transform, aggregate, and filter your dataset to meet each advertiser’s unique requirements for targeting and analysis.
Enable advertiser independence
Free your team from manual tasks. Let advertisers customize their own data views for precise segmentation, while you focus on scaling and optimizing your retail media network.
Everything you need to manage your data
Create and share unlimited custom views without restrictions. Scale from a few test campaigns to hundreds of simultaneous partnerships, with each advertiser getting exactly the data perspective they need.
Transform data any way you need – aggregate with sum or average, remove sensitive fields, filter by any attribute, and reformat outputs. Create tailored datasets that meet each partner’s unique requirements.
Let advertisers customize their own views independently. They can filter, segment, and analyze within permitted boundaries while your team focuses on strategic partnerships instead of data requests.
Connect your existing data warehouses, CRMs, and marketing platforms through APIs and pre-built integrations. Unify scattered data sources into one collaborative platform without replacing your tech stack.
Frequently asked questions about data management
Complete your data collaboration kit
Discover how other products in AppsFlyer’s Data Collaboration Suite can enhance your performance and drive monetization.