Comprehensive measurement to grow brand trust and ad spend
Prove impact everywhere with holistic measurement across channels, platforms, and brands. Powered by AppsFlyer’s leading mobile measurement foundation, you can unlock budgets and scale your retail media network.
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Built for RMNs ready to prove their value
Measure every campaign type
Support any retail media strategy. From onsite to offsite, managed to self-service, mobile to cross-platform – deliver complete measurement that helps your network scale in today’s complex ecosystem.
Reveal true campaign impact
Connect ads directly to sales with SKU-level attribution. Measure CTR, ROAS, and new-to-brand customers, giving brands the deep insights they need to increase network investment.
Measure offsite like no other
Leverage exclusive MMP integrations for user-level reports with unmatched precision. AppsFlyer’s proprietary deep linking delivers granular insights where other platforms fall short, powering unbiased measurement.
Everything you need for unparalleled measurement
Measure performance down to individual products. Connect specific ad exposures to exact purchases, proving which campaigns drive sales for each SKU and enabling brands to optimize product mix and creative strategy.
Integrate app and web conversions seamlessly. Combine mobile and desktop data into a single measurement layer, providing consistent insights regardless of where customers discover or purchase products.
Measure campaigns within Meta, Google, and other closed ecosystems. Direct integrations enable end-to-end measurement while maintaining privacy compliance, giving complete visibility into offsite performance.
Deliver instant insights brands can act on. Unified dashboards merge engagement metrics with conversion data, updating in real-time so campaigns can be optimized while they’re running.
Support every campaign configuration seamlessly. Whether onsite or offsite, self-service or managed, the platform adapts to deliver accurate measurement tailored to each brand’s activation strategy.
“The results have been fantastic. We achieved a 1.5x increase in category share for a top ice cream brand.”
“AppsFlyer is a true leader in this ecosystem. For us, AppsFlyer is the single source of truth.”
Frequently asked questions about retail media measurement
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