“It’s like having a custom analyst on demand for every team member executed in just a few minutes.”
Model Context Protocol (MCP)
Your data team
Transform waiting into instant answers. Connect AppsFlyer’s unified marketing data to any LLM for insights through plain text questions or AI agents. Built on fraud-protected, privacy-first accuracy and trusted by 15K+ brands.
Your data team
is busy.
Your LLM isn’t.
Transform waiting into instant answers. Connect AppsFlyer’s unified marketing data to any LLM for insights through plain text questions or AI agents. Built on fraud-protected, privacy-first accuracy and trusted by 15K+ brands.
Get the answers you need without the wait – query in plain language or deploy AI agents
Analyze data without the dependencies
Query exactly the metrics you need – ROAS, retention, LTV – based on your specific goals. AppsFlyer MCP connects your marketing data directly to your preferred LLM. No engineering support, no API setup, no waiting on analysts. Connect your AI agents, or just ask, “What’s driving my CAC increase?” and get answers in seconds.
Transform questions into instant decisions
Accelerate key marketing workflows – from performance analysis to audience management to link governance. Query active audiences, audit OneLink configurations, or analyze campaign trends instantly. Move faster, stay aligned, and eliminate the friction of scattered tools and manual processes.
Build on proven data infrastructure
Access insights from the same fraud-protected, privacy-first data that powers 15K+ brands worldwide. Your MCP queries tap directly into AppsFlyer’s real-time attribution – the industry standard that delivers credible insights. Act on data infrastructure that puts privacy at the core.
Built for humans and AI agents
Performance analysis
Instantly get answers on campaign performance, spend trends, ROI, and engagement metrics. Teams and agents can spot opportunities and adapt strategies without static reports.
Link governance
Audit deep linking templates, link behavior, parameters, and configurations across all campaigns through simple prompts. Ensure consistency and transparency in seconds instead of manual tracking.
Audience management
See all active audiences across platforms in one view. Query definitions, usage information, and ownership to optimize targeting and eliminate redundancy.
App configuration
Access app setup details by name or ID. Verify SDK integrations, check settings, and troubleshoot configurations without logging into multiple dashboards.
Help Center
Get instant answers about SDK integration, product setup, or measurement logic. Query AppsFlyer’s complete documentation and best practices at your pace.
Frequently asked questions
What exactly is AppsFlyer MCP?
MCP (Model Context Protocol) is your direct line from any LLM to AppsFlyer’s unified marketing data. Think of it as Google for your marketing metrics — just ask the AI chat anything, or connect your AI agents to get answers instantly.
What’s the benefit of AppsFlyer MCP?
It combines the natural language capabilities of LLMs—like analysis, data visualization, conversational queries, or AI agent interaction—with your marketing analytics data, allowing you to query, analyze, and surface insights in real time.
How fast can I really get started?
Faster than ordering lunch. Add integration URL → Authenticate → Start querying. Most users get their first insight within 60 seconds of setup.
See the complete instructions on how to connect your LLM to AppsFlyer MCP in our Help Center article.
What data can I actually access?
All aggregated marketing performance data, the same trusted data available in the “My Dashboards” workspace, including SKAN and SSOT insights. It also provides access to audience lists, deep linking data (OneLink), and app settings.
More metrics, dimensions, and additional datasets are coming soon.
What are some example prompts I can ask?
– What are my top performing campaigns by LTV?
– Show me a table of app, channel, installs, and D7 ROAS.
– Which audiences are currently active across Meta and Google?
– How many OneLink templates are in use today?
– What are the most common parameters in OneLink template vXmS?
– What is the attribution window set for my Dolphin app?
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