Get complete visibility into campaign performance.
Know exactly which campaigns drive app installs, in-app events, and revenue. Analyze user journeys, optimize spend, and grow confidently – all through AppsFlyer’s unified, privacy-compliant attribution platform.
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Built for marketers looking to grow on mobile
Get complete marketing visibility
Connect fragmented data points into one clear performance story. See which channels truly drive growth, identify optimization opportunities, and make every marketing dollar count with unified insights.
Stay privacy-proof and compliant
Keep measuring what matters as privacy rules evolve. Maintain full campaign visibility while respecting user choices, ensuring you can optimize confidently through SKAdNetwork and beyond.
Build on future-ready technology
Rely on attribution that evolves faster than regulations change. From SKAdNetwork to evolving global regulations and compliance frameworks, we ensure your measurement stays accurate and actionable no matter what comes next.
Everything you need for complete mobile measurement
Overcome iOS limitations with advanced modeling and optimization tools. Get the campaign performance data you need while staying fully aligned with Apple’s privacy framework.
Capture every conversion with privacy-preserving models that overcome signal loss. Get reliable, unbiased data to optimize effectively across all your iOS and Android campaigns.
Unite all your data in one trusted platform. Eliminate discrepancies between sources, remove fragmentation, and make confident decisions based on complete, accurate information.
Access campaign performance as it happens. Get instant visibility into installs, events, and revenue with dashboards that update in real-time for immediate optimization.
Our customers keep winning, join them
Mobile app attribution delivered for these brands
“The ability to predict iOS user value with SKAN users was key. We needed the ability to understand how much revenue a user can bring in the long term based on short term data, and make our decisions based on that.”
“SSOT is a great solution that accurately solves the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution. Thanks to SSOT, we can see the most precise performance in the context of media source, campaign, and country.”
“AppsFlyer’s iOS14+ solutions, such as modeled conversions, enable us to view in-app conversions that otherwise could be falsely attributed to organic, providing a more accurate picture of performance. Lastly, AppsFlyer’s dashboard does a great overall job letting us see SKAN results.”
Frequently asked questions about mobile attribution
Complete your measurement kit
Discover how other products in AppsFlyer’s Measurement Suite can enhance your marketing performance and ROAS.
