Turn user data into product wins
Understand how users interact with your product and turn insights into growth.
devtodev by AppsFlyer helps you uncover what drives retention and revenue, turning complex behavior data into confident, AI-powered product decisions.
Real-time insights into user behavior and engagement
Map your complete user journey
Understand how users move through your product, what keeps them engaged, and where monetization opportunities emerge. AI automatically surfaces key trends and patterns so you get the full story from first session to conversion so you can optimize every touchpoint.
Uncover what drives product growth
Discover which features, behaviors, and user flows contribute most to engagement and revenue. AI uncovers insights from complex data instantly, helping product teams quickly assess what’s working and what’s not without needing external BI support.
Monetize smarter without risking churn
Strike the right balance between growth and user experience with built-in A/B tests and remote configs. Test monetization changes, evaluate impact instantly, and iterate based on real user behavior, not assumptions.
Access advanced analytics without the complexity
Uncover drop-offs, retention gaps, and usage patterns with advanced filters and full SQL access. AI copilots embedded in your workspace ensure you’re never stuck wondering ‘what next?’. Your data doesn’t just inform, it guides.
Built for product teams driving retention and revenue
Install the SDK and unlock full analytics in under an hour. No complex setup needed.
Access out-of-the-box dashboards for user onboarding, retention, monetization, and more.
See full user journeys, sessions, and monetization behavior and segment users by actions, platform, or any custom attribute, all in one unified view.
Test ideas and personalize experiences with built-in A/B tests, push campaigns, and remote configs.
Build custom reports using raw data without leaving the platform.
Forecast customer lifetime value and revenue potential using built-in AI models.
“Using one shared analytics platform helped us move faster and stay aligned. We can now plan and launch new features, UA, and CRM campaigns in a single day – with teams working off the same dashboards and data.”
“With devtodev, we can start analyzing performance from the very first day a project goes live. It’s quick to integrate, easy to use for the whole team, and helps us spot any issues – like sudden drops in online players – before they become expensive problems.”
AppsFlyer can help you with more
Discover how our comprehensive suites work together to drive measurable results.
Measurement Suite
Deep Linking Suite
Data Collaboration suite
