AI has made it easier than ever to scale creative production. But with that scale comes noise, making measurement and optimization more critical than ever. Creative optimization goes beyond surface-level tweaks in colors and copy — it lies in the emotional and psychological triggers that make users stop, engage, and act.
Powered by AppsFlyer’s AI-driven creative optimization solution, this first-of-its-kind report analyzes 1.1 million creative variations and $2.4 billion in ad spend to uncover the granular patterns that help marketers produce more creative winners, faster.
What’s inside
- Share of cost, IPM, and retention benchmarks across multiple verticals
- User motivations, hook types, gaming outcomes, and UGC type breakdowns
- Contributions from experts at Meta and dentsu
