SSA: A mobile-first region preparing for its next leap
Sub-Saharan Africa is not just mobile-first—it’s mobile-forward. With the youngest population globally, growing smartphone access, and bold digital policy shifts, the region is gearing up to unlock its next chapter of digital growth.
In this 2025 report, we explore app trends across Nigeria, South Africa, and Kenya—three unique markets at different stages of maturity.
Whether you’re targeting high-LTV urban users, reaching new audiences in underserved areas, or tracking the influence of rising Chinese ad investments, this report equips you with data and insights to help you move forward confidently in a complex, evolving landscape.
What’s inside:
- A look at the economic and connectivity landscape—and what it means for mobile
- Key trends in installs, ad spend, remarketing, and fraud
- A deep dive into finance and shopping apps
- Actionable insights to guide smarter decisions in a shifting market
