Vietnam’s app economy is maturing. Installs have plateaued after massive growth since 2018, while engagement and platform mix now drive the market. iOS leads Utilities, hybrid models are rising in Gaming, and Finance is rebounding despite elevated fraud.
Based on AppsFlyer’s Vietnam dataset of 13.6 billion installs (2017–2025) and multi-year usage trends, this report highlights the country’s evolution from scale to value. Explore how categories diverge, where budgets flow, and what strategies developers use to capture long-term growth.
What’s inside
- Install trends and platform shifts across Finance, Utilities, and Gaming
- Session growth and platform engagement splits by genre
- User acquisition spend allocation by destination market
- Monetization model adoption: IAA, Hybrid, and IAP
- Paid install patterns by sub-category in Gaming
- Fraud trends across categories, platforms, and verticals
