Reports & guides
Unlock the full ROI potential of your marketing efforts
Read the AppsFlyer and Forrester Total Economic Impact™ report showing a staggering 207% ROI and a payback period of under six months.
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726 results for "App marketing"
Blog
Introducing AppsFlyer’s Google DMA-ready SDK
Learn how AppsFlyer has updated its solution to help advertisers meet the DMA's new requirements through the newly released SDK.
Blog
7 pitfalls to watch out for when measuring your in-app purchases
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
Blog
The impact of Apple’s EU DMA changes: which path is worth taking?
Apple's EU DMA response sparks debate; However, our analysis reveals that the proposal's feasibility varies, with some scenarios showing promise.
Blog
App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
Product news
Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution
Discover the secret to success in creative marketing with AppsFlyer's Creative Optimization solution. Boost your campaigns by unlocking winning formulas.
Customer stories
Exceeding ROI by 55% by optimizing for high-value users and in-app conversions
Learn how Casas Bahia increased ROI by 55% by optimizing for high-value users and in-app conversions using AppsFlyer's measurement suite.
Customer stories
Increasing in-app revenue by 29% with audience segmentation and creative optimization
Learn how Carrefour increased in-app revenue by 29% with creative optimization and segmentation using AppsFlyer Audiences solution.
Customer stories
Driving 7X ROI with a powerful remarketing strategy
Learn how Burger King Brazil 7X their ROI and lowered CPA by 20% using smart audience segmentation for a focused remarketing strategy.
Customer stories
Doubling in-app purchase conversion with smart, multi-channel user acquisition
Learn how Tee studio used Measurement Suite to gain a holistic view of their performance, understand in-app behaviors and their marketing efforts.
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