Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
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Glossary
Ad click
Learn about the importance of ad clicks and how it differs from click thru rate? Read about best practices for avoiding fraud and improving your ad click rate.
Glossary
Data-driven attribution
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
Blog
Automate your ad personalization with dynamic product ads
Learn about how dynamic product ads improve personalization. Get step by step guidance for how to set up a campaign and best practices to follow.
Glossary
Cost per sale (CPS)
Learn all about the key metric cost per sale (CPS), how to calculate, the advantages of using it, and best practices for how to reduce your CPS.
Glossary
Linear attribution
Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
Blog
SKAN vs. Sandbox: what advertisers need to know
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Blog
A comprehensive guide to dynamic creative optimization in 2024
Everything you need to know about dynamic creative optimization including how it works, benefits, best practices and future trends to watch out for.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Blog
How to Use AI to Boost Your ASO
Learn all about the role of AI and how it can help you boost your ASO. Read how to incorporate AI in ASO including practical examples.
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