Blog
7 ASO tips to increase organic installs like a pro
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.
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797 results for "App marketing"
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
Blog
What Black Friday and Cyber Monday taught us about smarter signals for 2026
Find out which signals actually drove revenue this Black Friday and how to build smarter audiences for 2026.
Blog
How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Blog
How to reactivate bank customers at 5x lower cost
Banks spend more acquiring new users than re-engaging old ones. See how AppsFlyer’s compliant remarketing revives dormant customers and boosts ROI
Customer stories
Scaling up by leveraging campaign automation
The desire to retain control over their UA operation led Luni to partner with AppsFlyer and BidShake, resulting in a successful automation strategy.
Reports & guides
Retail Media Outlook 2026: The Rise of Data-Driven Collaboration
Retail Media Outlook 2026: The Rise of Data-Driven Collaboration
Reports & guides
[Report] The State of Creative Optimization – 2025 Edition
Unlock creative success with AppsFlyer's 2025 report. Get AI-driven insights, benchmarks, and expert tips to boost ad performance.
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
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