Glossary
Video completion rate (VCR)
Learn about what is video completion rate (VCR), how to calculate it, why its an important metric, and how to improve your video conversion rates.
Filter by
730 results for "App marketing"
Blog
Performance creative: Combining data and creativity
Explore the convergence of data and creative. Learn which steps to take for effective measurement, best practices, and future trends.
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
Glossary
First-touch attribution
Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.
Blog
How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Glossary
Cost per order (CPO)
Learn about the metric cost per order including how to calculate it, the advantages of using cost per order, and tips on how to reduce yours
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Blog
Unlocking ROI: The power of collaboration in creative optimization
Uncover the power of collaboration in creative optimization to increase campaign performance and deliver a higher ROI
Blog
Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions
Learn how data collaboration is the privacy-compliant key to understanding your audience and making data-based decisions
Product news
Cost import: new capabilities, new name
Try searching for
