What does AdTech stands for?

AdTech stands for "Advertising Technology". It refers to the applications, platforms, and technologies that facilitate the purchase and sale of digital advertising.

How does AdTech differ from MarTech?

AdTech focuses on the tools for buying and selling online advertising. It’s a subset of MarTech, which encompasses all marketing technologies including content management and social media platforms.

What are the main benefits of AdTech for advertisers?

AdTech offers automation for efficient, scalable campaign management, optimized ad spending by targeting specific demographics, cross-device tracking for omni-channel campaigns, and speed in launching and analyzing advertising campaigns.

What is programmatic advertising and how does it relate to AdTech?

Programmatic advertising automates the buying and selling of digital ad space, allowing for real-time bidding and precise audience targeting. AdTech provides the technology and platforms that make this possible.

What makes up the AdTech ecosystem?

The AdTech ecosystem includes agency trading desks, demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, ad exchanges, ad servers, and data management platforms (DMPs), facilitating the complex processes of online advertising.

What trends are shaping the future of AdTech?

Privacy concerns and data security are leading trends, with the industry adapting to regulations and user preferences by developing alternatives to cookie-based tracking, such as Google's Privacy Sandbox for grouped user data analysis. AdTech is also facilitating advertising on CTV, games, and digital-out-of-home.