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760 results for "App marketing"

Blog

How gaming companies can weather the economic downturn leveraging preload campaigns

Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.

Blog

Inside WWDC 2023: All the must-know details

From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.

Glossary

CTV (Connected TV)

Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.

Reports & guides

How PC and console platforms open up new revenue streams for game developers

Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.

Glossary

Ad impression

Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.

Customer stories

Hitting 1 million users with multi-touch attribution and deep-linking

Integrating with AppsFlyer multi-touch attribution & deep-linking led Yellow Card to 1 million users, a 74% rise in app installs & 30% reduction in CPI.

Blog

Small but valuable: how to leverage 27% of iOS users with an IDFA

Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.

Product news

Cross-platform measurement and attribution

Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.

Blog