Blog
Why media mix models are the answer to unlocking measurement in a privacy-centric world
Discover how Media Mix Models enable measurement, optimization, and to predict the impact of your marketing efforts in a privacy-centric era.
Filter by
806 results for "App marketing"
Customer stories
Key to revenue growth in the crypto world: reaching and engaging the perfect audience
Find out how Bitkub achieved an 87% increase in revenues from trading fee and an 13% increase in registrations.
Glossary
Cost per click (CPC)
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
Bring joy to your CFO: practical ways to shorten campaign payback periods
Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.
Blog
The roadmap to success on Android
To help you plan for success on Android and beyond, here are some insights from the product lead for AppsFlyer’s Privacy Sandbox solution.
Glossary
Ad spend
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.
Customer stories
Overcoming privacy-driven data blindspots and signal loss to regain ROI insight
Privacy restrictions caused data challenges for gaming company FanPlus. Using Data Clean Room helped them to regain control of metrics & KPIs.
Blog
Putting SKAN 4.0 to the test: Here’s what we found out
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Blog
Google is shutting down Firebase Dynamic Links: Here’s what to do
The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.
Try searching for
