Why is Google deprecating its FDL?

Google is deprecating FDL to streamline its services and focus on core products. As the deep linking market evolves, they're reallocating resources, allowing businesses to explore specialized solutions like AppsFlyer, which offer more advanced features and support. More information can be found here.

What happens once FDLs are completely deprecated?

Google plans to deprecate FDL on August 25, 2025. This means that all links served by FDL will stop working, and customers will be unable to create new links or edit them.

What features does AppsFlyer provide that I didn’t have on FDL?

From Web-to-app flows through Smart Banners and Smart Script to scalable Bulk Links, custom QR code generation, and ESP integrations, this enriched toolset is a significant advantage when using AppsFlyer's Deep linking technology: OneLink.

How long does the migration process from FDL to AppsFlyer typically take?

Migration time varies by account and depends on factors like team involvement, link volume, configurations, and whether a developer is needed. Use cases also affect the timeline, for example - SDK implementation may be required for User Invites or push campaigns, while simpler links in social media posts can be created via the OneLink Management page. AppsFlyer offers tools like parameter mapping, bulk creation, and API options to streamline the process, with our support team ensuring a smooth migration.

What support does AppsFlyer provide me with during the migration process?

AppsFlyer offers customizable support tailored to your needs. All customers receive free access to online educational content, including migration guides and resources, a designated CSM for the first three months, and email support. Further comprehensive assistance is also available upon package, with 24/7 service and a dedicated CSM.