Blog
Saying NO is focusing. Saying NEVER is a commitment
Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.
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730 results for "App marketing"
Blog
SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
Glossary
FAST Channel (Free Ad-Supported Streaming TV)
What is Free Ad-Supported Streaming TV? Learn the various types and popular platforms of FAST TV & differences from other streaming services.
Glossary
vMVPD (Virtual Multichannel Video Programming Distributor)
What is virtual multichannel video programming distributor? Learn about the rise of vMVPD platforms and about its advantages and disadvantages.
Customer stories
Timely attribution insights with Protect360 reduces ad fraud by 89%
Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.
Blog
SKAdNetwork 4.0 is out, let’s build your strategy
SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.
Glossary
Ad podding
What is ad podding, how does it work, and what are its benefits? Find out all you need to know inside.
Blog
It’s time to play – What marketers need to know about playable ads in 2023
This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.
Blog
How to break your addiction to user level data – From user level centric to aggregate
The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.
Blog
Welcome to the jungle – your ultimate guide for CTV Advertising
Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.
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