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Protect360 AI layer protection
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The State of App Marketing in India 2024
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SKAN vs. Sandbox: what advertisers need to know
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Reports & guides
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Reports & guides
[Report] The State of Gaming App Marketing – 2024 Edition
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How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
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Web campaigns to app measurement support using Google OCI + Meta CAPI
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Google OCI – web campaigns for mobile app measurement support
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