Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
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526 results for "Attribution"
Customer stories
MobilityWare grows its iOS user base with AppsFlyer and InMobi Advertising
Learn how MobilityWare worked with AppsFlyer and InMobi Advertising to restructure its UA strategy and improve iOS campaign performance
Blog
Navigating change with stability, independence, and resilience
AppsFlyer CEO, Oren Kaniel reflects on 2024 and how navigating change requires resilience and innovation in order to thrive.
Customer stories
Boosting iOS installs and reducing eCPI with AppsFlyer Single Source of Truth
Learn how NRISE gained clarity in their data, built predictive models and made informed decisions with AppsFlyers Single Source of Truth.
Customer stories
Amobear boosts ROAS by 50% with AppsFlyer and TikTok
Learn how Amobear increased ROAS by 50% using ROI360 and the Advanced SRN integration with TikTok
Glossary
Apple Privacy Manifest
Dive into the technicalities of Apple Privacy Manifest and understand why it's important, the main features, and how to implement it.
Product news
SSOT reports through Data Locker
Blog
The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world
Read about our recent survey findings on how users consume live and streaming TV, how they engage with TV ads, and what actions they took.
Blog
Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
Product news
Complete iOS measurement now available for Meta
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