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504 results for "Attribution"

Blog

Redefining ATT opt-in measurement: Setting the standard for data accuracy

Explore AppsFlyer's methodology for accurate ATT opt-in measurement, setting the industry standard for data accuracy. Learn how a precise approach boosts marketing performance.

Blog

MAMA San Francisco: A bold start to 2025 for mobile marketers

MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!

Blog

Understanding ad metrics: A guide for digital marketers

Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.

Blog

2025 App Marketer Survey

Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.

Blog

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.

Customer stories

How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration

Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.

Blog

DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone

In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.

Blog

6 reasons why it’s time to upgrade your MMP

Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.

Product news

Extended probabilistic modeling lookback window for PC, Console, and CTV apps

Blog

Boosting your user acquisition strategy with preload campaigns

Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.

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