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How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Dive into five key data learnings from SKAN 4, including how many postbacks are needed to maximize data signals, what to measure and when.
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514 results for "Attribution"
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Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration
Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.
Customer stories
Overcoming signal loss: Illuminating inDrive’s growth via the AppsFlyer Data Collaboration Platform
Learn how inDrive eradicated 90% of their "in the dark data" using AppsFlyer's data collaboration platform enabling effective measurement across the funnel.
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Introducing AppsFlyer’s Google DMA-ready SDK
Learn how AppsFlyer has updated its solution to help advertisers meet the DMA's new requirements through the newly released SDK.
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7 pitfalls to watch out for when measuring your in-app purchases
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
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Inside the Digital Markets Act and its implications for advertisers
Explore the implications of the Digital Markets Act. Delve into potential challenges and emerging opportunities across the advertising ecosystem.
Product news
Enriched Engagement Types Beta
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From views to value: Performance-centric connected TV
Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.
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7 Reasons mobile OEMs should be part of every marketer’s growth strategy
Discover 7 reasons why mobile Original Equipment Manufacturers (OEMs) can supercharge your brand's success in the digital age.
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Gaming analytics: Why the numbers matter
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
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