Reports & guides
The complete guide to OTT and connected TV marketing
If you're new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide is made for you.
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543 results for "Attribution"
Reports & guides
Mobile measurement & marketing analytics for Shopping apps – The complete guide
To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.
Reports & guides
The state of mobile ad fraud in APAC – 2020 edition
Take a deep-dive into all the latest trends in mobile fraud in APAC, including top markets in Southeast Asia, India and the Pacific.
Reports & guides
In-app event measurement & performance – a joint AppsFlyer-TikTok For Business report
The new joint AppsFlyer and TikTok For Business report will help you to connect to your goals and allow you to optimize towards what matters most.
Reports & guides
Finding your true north: Measuring your app marketing’s true ROI
Accurate ROI for mobile apps is dependent on accurate attribution, revenue, and cost data. But it is anything but trivial. Find out how to get it right.
Blog
3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
Glossary
Click to install time (CTIT)
What is CTIT, and why is this model important to your mobile traffic measurement? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Impression fraud
What is an impression fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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