Glossary
Android Privacy Sandbox
Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.
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198 results for "Deep linking"
Blog
Go for the gold: How to ace your 2024 Olympics campaign
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
Glossary
App Links
What are App Links and why are they important to user journeys? Discover how they work, their benefits and how to implement them.
Blog
App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
Blog
From views to value: Performance-centric connected TV
Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.
Customer stories
Mastering customer segmentation & boosting re-marketing conversions by 35%
How Zepto mastered customer segmentation to boost their remarketing conversions by 35% using Audiences and AppsFlyer's deep linking solution, OneLink.
Customer stories
Growing the superapp with seamless anywhere-to-app user journeys: Why AirAsia prioritized user experience
Learn how AirAsia prioritized user experience with anywhere-to-app journeys and saw 19% improvement in flight booking rates over organic benchmarks.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Glossary
Churn rate
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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