Customer stories
How Zepto mastered customer segmentation to boost their remarketing conversions by 35% using Audiences and AppsFlyer's deep linking solution, OneLink.
Customer stories
Learn how AirAsia prioritized user experience with anywhere-to-app journeys and saw 19% improvement in flight booking rates over organic benchmarks.
Glossary
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Glossary
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Blog
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
Customer stories
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
Blog
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Blog
Explore 3 effective methods to leverage your SEO techniques. Supercharge your marketing growth and stay ahead in challenging times.
Customer stories
Find out how Bitkub achieved an 87% increase in revenues from trading fee and an 13% increase in registrations.
Blog
Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.