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262 results for "LTV"

Blog

Android Privacy Sandbox is coming: What should marketers do next?

We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.

Blog

How to get more for less: Nailing app remarketing during times of a recession

Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.

Blog

FOMO-inducing facts that should sway your CMO to go all in on app marketing

A well-planned app marketing strategy is super important, but do others think the same? Read how to sway your CMO to go all in on app marketing.

Glossary

Programmatic TV

Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.

Product news

Single Source of Truth: D7 revenue metric

Novedades de productos | AppsFlyerLTV Modeling uses existing AppsFlyer revenue data to model D7 revenue for SKAN, and merges unique installs from both datasets to create a unified view.

Blog

The essential KPIs for apps and how to track them

Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.

Reports & guides

Driving ROI through a storm: 2023 app trends & C-level predictions

This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.

Glossary

Retention rate

Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.

Blog