Blog
Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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137 results for "SKAdNetwork"
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Unbiased, independent, and the future of the ecosystem & web
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
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5 reasons web-to-app should be on your radar
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
Blog
Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
Blog
iOS, the winds of 2020, and the growing significance of the web
Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.
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Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
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Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
Glossary
Device ID
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Identifier for advertisers (IDFA)
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
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