Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
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158 results for "SKAdNetwork"
Reports & guides
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
Blog
Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Customer stories
Boosting ROAS post-IDFA and cutting eCPI for Apple Search Ads campaigns by 40%
See how ABI better optimizes its campaigns with AppsFlyer solutions in a way that allows it to determine its ROAS and boost user retention.
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Reports & guides
A whole new ballgame: Gaming app marketing in iOS 14+ and SKAN
To help Gaming apps understand how to navigate in the new iOS 14 reality, we held in-depth interviews with three leading experts from top studios.
Blog
Why contextual targeting in mobile is making a comeback in the privacy age
Learn how rich data about users viewing environment can enhance your creative and targeting capabilities to drive your app performance at scale.
Customer stories
Scaling up secure mobile data analysis with confidence
AppsFlyer’s fast and reliable data delivery helped the Varo team save significant processing time, allowing it to optimize its acquisition strategy.
Blog
Mobile measurement & marketing analytics for Shopping apps – The complete guide
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