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Blog

Mobile attribution in the age of privacy: Challenges and opportunities

Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.

Blog

Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.

Blog

In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.

Blog

Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.

Reports & guides

Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.

Blog

Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.

Reports & guides

This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.

Reports & guides

To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.

Reports & guides

The new joint AppsFlyer and TikTok For Business report will help you to connect to your goals and allow you to optimize towards what matters most.

Blog

This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.

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