Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
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142 results for "SKAdNetwork"
Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
Glossary
Device ID
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Identifier for advertisers (IDFA)
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Postback
What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
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