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Blog

Testing a multi-billion dollar black box

Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.

Reports & guides

This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.

Blog

Is SKAN 4.0 the most friendly or most complicated version of SKAdNetwork to date? Read how AppsFlyer supports & simplifies it for its customers.

Blog

Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.

Customer stories

Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.

Blog

Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.

Blog

With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.

Blog

MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.

Blog

Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.

Blog

Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.

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