Customer stories
Achieving a 6x revenue lift with predictive analytics and incrementality
Rocket Studio overcame SKAN limitations, and successfully optimized its campaigns, thanks to using AppsFlyer’s predictive analytics solution.
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137 results for "SKAdNetwork"
Blog
How predictive decision-making could save you up to $280k a month – data study
We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.
Customer stories
Boosting SKAN campaign ROAS by 30% with predictive analytics
App studio, Holy Water, overcame measurement issues by using AppsFlyer predictive analytics solution & improved SKAN campaign ROAS by 30%.
Blog
SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
Blog
How to get more for less: Nailing app remarketing during times of a recession
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
Blog
Testing a multi-billion dollar black box
Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.
Blog
Simplifying SKAN 4.0: 5 features that will help you master the changes
Is SKAN 4.0 the most friendly or most complicated version of SKAdNetwork to date? Read how AppsFlyer supports & simplifies it for its customers.
Blog
Boost your profitability with a single source of truth
Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.
Customer stories
Banking on attribution gave 50% more visibility into SKAN conversions
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Blog
Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
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