Scale digital adoption with confidence
Join 500+ financial institutions using AppsFlyer to grow mobile and online adoption whilst proving ROI. Link offline-to-digital experiences, measure impact, and improve customer value – all while all while maintaining complete data security and compliance.
1 in 3 Fortune 500 companies use AppsFlyer
Built for financial services scaling digital journeys
"AppsFlyer’s fraud protection has completely changed the way we approach user acquisition. With fraud under control, we can now scale with confidence."
“The AppsFlyer dashboard has become our go-to platform for all attribution data, helping us make data-driven decisions across various teams and business units at Axis Bank.”
Everything you need to grow securely. All in one place.
Gain complete visibility into user journeys with unified measurement across mobile, web, and offline channels, enabling accurate attribution of every touchpoint for financial institutions.
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Automate access governance and ensure audit readiness with advanced SSO, granular permissions, and 180-day audit logs that meet SOC2, ISO 27001, and GDPR compliance requirements for enterprise security standards.
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Create seamless experiences with deep linking technology that enhances conversion rates and ensures users arrive at the right in-app destination. Guide users from any touchpoint directly to account opening, loan applications, or investment products.
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Detect fake installs, bot traffic, and sophisticated fraud schemes. AppsFlyer's industry-leading solution catches threats in real-time before they waste budget, then continues monitoring post-attribution to ensure every dollar reaches real users
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Transform data into actionable audience segments for targeted acquisition campaigns and retention strategies that drive engagement and monetization.
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Access comprehensive dashboards and insights that provide actionable insights for continuous optimization of your marketing performance. Get real-time visibility into campaign effectiveness, user acquisition costs, and customer lifetime value.
Learn moreThe global leader in marketing measurement, analytics, and engagement
“The implementation of Appsflyer is done so easily and the support is awesome.”
4.5
on Capterra
30%
avg improvement in ROAS
<6
months payback period
The highest compliance standard in the industry
Meet banking regulations with confidence through AppsFlyer's ISO 27001, ISO 27701, SOC 2, and PCI compliance certifications. Our privacy-by-design infrastructure ensures complete data security and regulatory adherence.
Frequently asked questions
We connect offline touchpoints like branch visits and email campaigns to mobile app activations. See which QR codes, web journeys, and marketing campaigns drive app downloads and feature adoption across banking, investment, lending, and payment apps with complete customer journey visibility.
Yes. We maintain SOC 2, ISO 27001, ISO 27701, PCI DSS, GDPR, and CCPA compliance with enterprise-grade security. Our privacy-by-design infrastructure includes audit logs, access controls, and data governance features that meet the strictest requirements for regulated industries.
Real-time detection of fake installs, bot networks, and device farms using AI-powered fraud protection designed for highly regulated industries. Block fraudulent activity before it wastes budget and ensure only genuine customers enter your financial ecosystem.
Connect every marketing dollar to actual account openings, product adoption, and customer lifetime value. Show leadership which campaigns drive valuable customers across banking, investment, lending, or payment apps with data they trust while staying audit-ready.
Yes. Measure complete customer journeys from web research to mobile app activation. See how offline touchpoints like branch QR codes or direct mail influence app adoption while maintaining full data privacy and compliance for regulated industries.
Yes. See which campaigns acquire customers who activate premium features, open investment accounts, or apply for financial products. Measure registration flows, onboarding completion, and product activation with granular visibility across all financial services.
Most finance teams implement AppsFlyer within days through SDK integration or server-to-server setup. Pre-built integrations with major ad networks eliminate weeks of development while maintaining security requirements for regulated industries.
AppsFlyer integrates with major CRM systems, BI platforms like Snowflake and BigQuery, and analytics tools. Export raw data or connect via API to existing internal systems for complete marketing data control while maintaining compliance.
Explore solutions for finance
Drive customer acquisition, boost lifetime value, and prove mobile ROI with AppsFlyer's measurement, engagement, and first-party data solutions built for highly regulated industries including banking, investment, lending, payments, and insurance.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
